Events and activations

At Asahi UK we aim to bring elevated experiences, by delivering exceptional Events and Activation in both the on and off trade.

Working with key operators and event partners we provide consumers with a premium experience, whilst raising the awareness of our brands, ensuring our portfolio of beers, cider and hard seltzers gets into the hands of our target consumers.

Discover our recents events and activations below.


Upcoming examples:


The Warehouse Project

Operating for just 12 weeks a year at The Depot, Manchester, and attracting an audience of 10,000 people per show, The Warehouse Project curates the some of the best music nights in the UK with the sharpest talent the electronic music scene has to offer.

In September 2021, we kick off our partnership and will be deploying our high impact bars to elevate the drink offering and make Asahi Super Dry the first beer to be available on draught at The Warehouse Project.



Printworks London

Originally the largest printing factory in Western Europe, The Printworks London is now a 6,000 capacity industrial environment for a dynamic array of events.

Asahi UK is proud to partner with the award-winning music series providing us a platform to engage an audience of experience seekers with our premium portfolio of beer and cider.


Wing Fest

Split across three cities, Wing Fest brings together wing lovers in London, Manchester and Bristol, enabling festival goers to sample the best wings from local traders.

Our partnership with Wing Fest has Meantime as lead brewer for all three events, providing attendees with the best offering in craft beer.



London Pride Clubhouses | #RoarWithPride



As part of Fuller's London Pride’s partnership with the British & Irish Lions in 2021, Asahi UK hosted five London Pride Clubhouses in outlets across London, including The Cabbage Patch, The Minories, The Turks Head and The Temperance. The on-trade outlet brand takeover presented the opportunity for consumers to experience fully-branded London Pride immersion at the venues with a range of POS such as bunting, flags, posters, barrels, games and more! The London Pride Clubhouse activation hosted podcasts with ex-Lions rugby legends and the opportunity to play London Pride Batak games for the chance to win London Pride and Lions merchandise.



Find out more