We're Asahi UK and our purpose is Creating Genuine Connections
We're home to original, authentic beers and ciders with brewing heritage and pioneering spirit.
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Mindfulness is Mainstream: The Night Out is Evolving
New research from Time Out and Peroni Nastro Azzurro 0.0% reveals how modern drinking culture is being shaped by three forces: The Moment, The Energy and The Taste. Click here to download the full report. The meaning of a night out is shifting. What was once framed as a wellness trend or tem...
Asahi Invests in Future of Sustainable Barley Farming
Asahi UK partners with Boortmalt and British farmers to support adoption of regenerative agriculture practices for barley – a core beer ingredient The collaboration aims to lower greenhouse gas emissions from barley, as part of Asahi UK’s ongoing work to reduce the environmental impacts of its...
Cornish Orchards Harvest on Track to Deliver 7.9 Million Pints of Premium Vintage Cider, Overcoming Severe Summer Drought
2,000 tonnes and 30+ varieties of apples to be harvested across 20 acres of estate orchards and local supply networks In partnership with the brand’s apple supply chain, Cornish Orchards is employing the latest innovations in harvest technology for precision orchard management and micro-weather ...
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