We're Asahi UK and our aim is to bring discovery and experience to every occasion.

We're home to original, authentic beers and ciders with brewing heritage and pioneering spirit.

Latest News

See more

Asahi Super Dry unveils £1.3M campaign to support retailers, pubs and bars during one of the biggest sports opportunities this year

August 2023: Asahi Super Dry, the UK’s No.1 Japanese beer, is launching a £1.3 million campaign from September to support its status as worldwide partner and official beer of Rugby World Cup 2023.  The campaign includes outdoor and print advertising, as well as social media and trade activity, ...

Peroni Nastro Azzurro launches first ever festive global advertising campaign driving iconic Italian brand through "Live Every Moment, All Year Round" message

October 2023, London: Peroni Nastro Azzurro, the no.1 premium Italian beer brand globally, has launched its first ever global winter campaign, encouraging audiences to “Live Every Moment, All Year Round”. Designed to target beer lovers nationwide, the multi-faceted campaign features a new advert ...

An historic beer brought back to Earth, Dark Star presents, Gale's Prize Old ALe

In 2023 the good ship Dark Star will once again be the vehicle to bring back a world famous, historic beer that was first produced almost 100 years ago. That beer is George Gales Prize Old Ale which was first released back in 1928. The latest version of the beer will include some of the last drop...

We help create value - with desirable brands, and a global network to draw upon, service, knowledge and experiences - we provide better drinking occasions that are worth more.