Sustainable Sourcing

 

To brew our premium beers, we use only high-quality ingredients. These days, climate change is putting a strain on growers, and sustainability across the whole supply chain is increasingly important.

To ensure a long-term high-quality supply of ingredients, we strive to source raw materials sustainably across Europe, and work closely with growers and all impacted partners to encourage the development and implementation of sustainable agricultural practices.

We leverage existing best practices, local partnerships with farmers, co-operatives and academia in this transition in a way that allows them to stay viable. Toward this end, we developed the Sustainable Procurement Principles in 2020 that go beyond our responsible sourcing policies to address key challenges for the agriculture sector in the supply  of sustainable raw materials.

Further refinement of priority areas will be done jointly with our suppliers. We want to ensure that safety, quality and a long-term focus with respect to the environment are values that our partnership is built on. We encourage and support our suppliers to embed sustainability in their operations, starting with protecting nature and biodiversity, reducing water usage, and reducing the carbon footprint whilst working to promote smart farming. 

Case studies

For Hops UK

For Hops UK is a cross-sector partnership aiming to support the revolution of UK hop growing. 

We are sponsoring two PhD studies looking to develop sustainable farming approaches by increasing resilience to disease through: tactical wildflower alleyways and the exploration of biochar - an innovative carbon-rich, charcoal-like material.  

These methods could have multiple benefits: helping the soil hold more nutrients, retain water in droughts, and improve drainage in floods. They may even lock-up more carbon in the soil, thereby helping the industry towards the goal of net zero. 

For more information click here to see our press release.

Campus Peroni 

Campus Peroni was born from a collaboration between Birra Peroni, CREA (Council for Agricultural Research and Analysis of Agricultural Economics) and the academic world. A new approach to training and innovation based on the two pillars of Birra Peroni: namely, the sustainable cultivation of two-row beer barley and 100% Italian malt.  

A course aimed at developing and promoting a culture of quality and sustainability in the agricultural and grain sector. At Campus Peroni we hold events and meetings that build a dense network of connections, which helps enhance the supply chain.